Agriculture and Horticulture Department
PRIMARY PRODUCTION AND MARKETING
This is a Level 3 NCEA course (officially called Agricultural and Horticultural Science) that investigates aspects of marketing and production with respect to agricultural and horticultural industries in New Zealand The topics covered include
- Attributes of Products
- Marketing and Market Forces
- Product Manipulations
- Environmental issues of Production
The aims of this course are
- To familiarize students with factors that affect the marketing and production of primary products
- To investigate how agricultural and horticultural producers can best met consumer preferences for their product
- To investigate the effects of producing primary products on productivity, marketability and the environment
Students will carry out in depth research of a primary product with respect to the production and marketing of that product.
Agriculture and Horticulture are an essential part of New Zealand’s economy and this course will prepare students who wish to follow up with a career in these industries.
Prerequisite :
No previous subjects are necessary but students must be independent and motivated workers to successfully complete the course.
| COURSE CONTENT |
| Title |
Number |
Level |
Int/Ext |
No. of Credits |
| AHS 3.1 Research the production and marketing of a locally produced primary product |
Ag/Hort Science AS 90649  |
3 |
Internal |
6 |
| AHS 3.2 Investigate production and marketing of a nationally significant primary product |
Ag/Hort Science AS 90650  |
3 |
Internal |
4 |
| AHS 3.3 Explain market forces and the relationship(s) between market opportunities and primary products |
Ag/Hort Science AS 90651  |
3 |
External |
4 |
| AHS 3.4 Explain market forces and the relationship(s) between market opportunities and primary products |
Ag/Hort Science AS 90652  |
3 |
External |
6 |
| AHS 3.5 Analyse a primary production environmental issue. |
Ag/Hort Science AS 90653  |
3 |
External |
4 |
"I mean, the general rule is if you're not prepared to make a mistake, you're not going to make much progress." - Maurice Wilkins
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